Traditional TV Audience Ages, Big Chunk Of Viewers 65+ 03/07/2016

Traditional TV Audience Ages, Big Chunk Of Viewers 65+

While most demographics are relatively flat in the Nielsen Universe Estimate Report for 2016 versus the same period a year ago, those 65 and older witnessed an increase. Those 65 and older now account for 40 persons out of 100 TV homes — up from 38 out of 100 a year ago.

http://www.mediapost.com/publications/article/270500/traditional-tv-audience-ages-big-chunk-of-viewers.html