ABC Tests Virtual-Reality Ads By Weaving Lexus Into ‘Quantico’ (Exclusive)
When ABC launches a new episode of “Quantico” this Sunday, it will also test its expertise in a relatively new task for media companies: making real money out of virtual reality. ABC and other TV n…
http://variety.com/2016/tv/news/virtual-reality-advertising-quantico-abc-lexus-1201722927/
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