What’s in a Network Name? Not Much Online | Concurrent Media

What’s In A Network Name? Linear TV Brands Still Looking for Traction Online

Cord-cutting and OTT may be sapping networks of brand equity as well as viewers

http://concurrentmedia.com/2016/02/11/whats-in-a-network-name-linear-tv-brands-still-looking-for-traction-online/