To Thrive in the Era of Peak TV, HBO Is Turning Subscribers Into ‘Addicts’ | Adweek

To Thrive in the Era of Peak TV, HBO Is Turning Subscribers Into ‘Addicts’

Are you hooked on HBO? The network sure hopes so.

http://www.adweek.com/news/television/thrive-era-peak-tv-hbo-turning-subscribers-addicts-169572