TV’s Tough Upfront: More Video Rivals Will Fight For Fewer Ad Dollars – Variety

Plenty of money will be spent on TV ads during this year’s “upfront” — but probably not enough to fuel the economics of all the nation’s big media conglomerates. TV executives and media buyer…

https://variety.com/2023/tv/news/tv-tough-upfront-advertsiing-streaming-dollars-1235612190/#recipient_hashed=7179994a12025f7dc5e2138aa56e304933877fff537e828b921f291ce7d73e8b&recipient_salt=d532b6de20e37f98a81ab9cae6d16f5a8e8d090d1ef32b5b40e9e32f6929abe4