U.S. TV ad impressions dropped 3.5% in 2022 – iSpot.tv | Fierce Video

U.S. TV ad impressions dropped 3.5% in 2022 – iSpot.tv | Fierce Video

National TV ad impressions dropped 3.5% in 2022 to 8 trillion across linear, streaming and local programming, according to a year-end report from iSpot.tv. | CBS led as the top network by TV ad impressions, while sports program viewing continued to drive top national ad deliveries.

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