Disney Starts to Sell in TV (and Streaming) Upfront Market ( – Variety

Disney Starts to Sell in TV (and Streaming) Upfront Market ( – Variety

TV’s “upfront” ad-sales market is starting to move — and earlier than expected. Just days after the networks wrapped glitzy programming presentations to Madison Avenue execu…

https://variety.com/2022/tv/news/disney-advertising-upfront-sales-streaming-1235277572/#recipient_hashed=7179994a12025f7dc5e2138aa56e304933877fff537e828b921f291ce7d73e8b