Massive Film Marketing Spends Are Back As Summer Tentpole Season Kicks Off – The Hollywood Reporter

As studios roll the dice on pricey campaigns amid an ultra-competitive, jam-packed summer, the strife at Netflix only bolsters the notion that sustained promotion and an exclusive run in cinemas "builds a brand" for features.

https://www.hollywoodreporter.com/business/business-news/movie-marketing-spends-summer-films-1235142253/