Movie Ad Firm National CineMedia Touts “Lights-Down” Spots Next To Feature, Says Lates t ‘Spider-Man’ Drew More 18-To-34s Than Super Bowl – Deadline

Movie Ad Firm National CineMedia Touts “Lights-Down” Spots Next To Feature, Says Latest ‘Spider-Man’ Drew More 18-To-34s Than Super Bowl – Deadline

National CineMedia told advertisers today that it can help them reach “the unreachables,” aka 18-to-34-year-olds who are drawn more to movies than to linear TV. In an upfront presentati…

https://deadline.com/2022/03/national-cinemedia-movie-theater-advertising-upfront-spider-man-no-way-home-super-bowl-1234989341/