SVOD churn hit 20% in back half of 2020: Interpret | FierceVideo

SVOD churn hit 20% in back half of 2020: Interpret | FierceVideo

Subscription streaming video services benefitted from a pandemic-fueled flurry of new customers in 2020 but that may have helped lead to increased churn in the back half of the year.

https://www.fiercevideo.com/video/svod-churn-hit-20-back-half-2020-interpret?mkt_tok=Mjk0LU1RRi0wNTYAAAF9ldVI9wKnjfAQo2YnP16Rmy6v2pBYIIbZXT_RsB80MwJa6XHkyxDY9IZrJ9y9iHcnAbyYArDIiGJOllbSkIEglqXOaiWzZ0J-EtEyNQNatYl1iJE&mrkid=872848