Super League feels the cost of forgetting fans

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Super League feels the cost of forgetting fans

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA…

https://www.midiaresearch.com/blog/super-league-feels-the-cost-of-forgetting-fans

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