TV advertising projections reduced due to increased cord-cutting – Axios

By 2021, eMarketer predicts that the ratio of Pay TV viewers to non-Pay TV viewers will drop from 4:1 to nearly 2:1.
— Read on www.axios.com/tv-advertising-projections-reduced-due-to-increased-cord-cutting-1513305461-b103f7af-1019-4437-88d8-3d15caf2a8dc.html