‘Treat your brand like a human’ – advice on brand building from MTV founder Bob Pittman | The Drum

‘Treat your brand like a human’ – advice on brand building from MTV founder Bob Pittman

Bob Pittman, the media mogul currently heading up iHeartMedia, believes his success at companies from MTV to Six Flags can be traced back to one philosophy – treating each brand as if it were a mortal, human entity that needs to be protected.

https://www.thedrum.com/news/2018/10/16/treat-your-brand-human-advice-brand-building-mtv-founder-bob-pittman