Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they’re often the most stereotyped as well. This generation group in the U.S. has spending power and influence, and marketers are eager to reach them.
— Read on www.nielsen.com/us/en/insights/news/2018/millennials-on-millennials-in-the-know-on-the-go.html
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