The Database: Where Local and Out-of-Home TV Viewing Fit Into Today’s Media Landscape

This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
— Read on www.nielsen.com/us/en/insights/news/2018/the-database-where-local-and-out-of-home-tv-viewing-fit-into-todays-media-landscape.html