When Daniel Kahneman and Amos Tversky published their paper on Prospect Theory in 1979, few people could have imagined the long-term implications. The findings were still elementary at the time, and they hadn’t yet developed a full framework around it, but the seeds of change were there. They had discovered that contrary to the model…
— Read on qz.com/1313944/being-rational-all-the-time-isnt-going-to-do-you-any-favors/
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