MoviePass is leading a revolution in movie-ticket prices — Quartz

MoviePass may fail, but it’s changing moviegoing for the better. Major theater chains like AMC Theatres and boutique cinemas like Alamo Drafthouse are experimenting with subscription platforms that make it more affordable to go the movies more regularly. Others, like Regal Cinemas, have talked about testing demand-based pricing that would make it cheaper to go…
— Read on qz.com/1318373/were-experiencing-the-biggest-revolution-in-movie-ticket-prices-in-decades/