AT&T Plots New Marketplace for TV and Digital Video Advertising – WSJ

AT&T’s advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for TV and digital video advertising and give it more firepower against Google and Facebook.
— Read on www.wsj.com/articles/at-t-to-acquire-digital-ad-firm-appnexus-for-1-6-billion-1529929278