MoviePass is going to launch surge pricing by July, IMAX and 3D later – Business Insider

MoviePass CEO Mitch Lowe told Business Insider there would soon be options to bring a friend and to see Imax or 3D movies. The company also plans to add fees for seeing movies that are in “high demand.”
— Read on www.businessinsider.com/moviepass-is-going-to-launch-surge-pricing-by-july-imax-and-3d-later-2018-6