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How LeBron James Mastered the Media – The Ringer

The best player in the world also happens to be the best quote in the league. After his villainous turn in Miami, LeBron transformed into a media darling with a smart, subtle, and always-available approach. Just ask the reporters covering him.
— Read on www.theringer.com/nba/2018/6/20/17482230/lebron-james-media-espn-cleveland-cavaliers-nba-finals-decision-miami-heat

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