Pac-12 Networks wants to ‘exploit reach’ of digital giants – L.A. Biz

Pac-12 Networks wants to ‘exploit reach’ of digital giants – L.A. Biz

Pac-12 president Mark Shuken wants to make sure that deep-pocketed companies sample enough Pac-12 content by 2023, when its current rights fee deals expire, to come to the negotiating table and vie for its live sports rights.

https://www.bizjournals.com/losangeles/news/2018/06/20/pac-12-networks-wants-to-exploit-reach-of-digital.html?ana=e_ae_set1&s=article_du&ed=2018-06-20&u=9GtVJ1LQ5LV7vLiydh10Gw0062e760&t=1529536925&j=82257621