The failed quest to bring “Smell-O-Vision” to the internet

At the height of the dot com bubble, Joel Bellenson raised $20m to develop the iSmell: a device that would bring “Smell-O-Vision” to the internet. But, he was so busy thinking about if he could, he never stopped to think about if he should.
— Read on thehustle.co/digiscents-ismell-fail