Startup Takes on Google With a New Approach: Pay You for Clicking – WSJ

An Australian startup called Unlockd wants to reward consumers for receiving advertisements, in a bid to rival tech firms that collect market data for ad purposes. In a U.K. lawsuit, the company accuses Google of trying to snuff it out.
— Read on www.wsj.com/articles/startup-challenging-advertising-driven-platforms-sues-google-1525858201