Viacom looks to OTT to boost ad inventory during TV upfronts | Special Report: TV Upfront – Ad Age

Viacom will tout more than two billion new impressions of digital inventory for the next season thanks to deals with OTT players.
— Read on adage.com/article/special-report-tv-upfront/viacom-boasts-2-billion-digital-impressions-sell-upfronts/313041/