Ad Exec Explains How Fox Will Cut Ad Time To Two Minutes An Hour | Deadline

As TV Networks Work To Limit Ad Time, Fox Seeks “Sustainable Solution”

TV networks are under increasing pressure to maintain profit margins and distribution while also adapting to the expectations of viewers who are swimming happily in a sea of ad-free streaming conte…

http://deadline.com/2018/03/top-fox-ad-exec-says-goal-of-reducing-ad-time-to-2-minutes-an-hour-by-2020-requires-industry-level-adoption-1202316364/