NFL ratings decline will impact broadcast rights bidding, analyst says | FierceCable

NFL ratings decline will impact broadcast rights bidding, analyst says | FierceCable

After a down 2016, NFL ratings fell again in 2017, and that could negatively impact how much broadcasters and digital media companies are willing to pay for rights packages.

https://www.fiercecable.com/video/nfl-ratings-decline-will-impact-broadcast-rights-bidding-analyst-says?mkt_tok=eyJpIjoiWW1VM01EaGxNamt6T0RjeiIsInQiOiJVMHBYcG9zd0lJeWNRZlZpc1YwRml2cGFjVnF5ajJsejN0R0FNbEk0OGVqNEdXVmZscFwvTkxkeG1LQ1psdlpWT2t5Y0JET0t1WVpGK2pKam5sK2xVSXp2UjVpK1JiblV4TDRyMGRxSU9YVGI4N0MwZEw2Z1NOUW9xWE1nNWpWUmcifQ%3D%3D&mrkid=872848