To Win Olympics, NBCU Must Lure Big Crowds, Single Streamers – Variety

To Win Olympics, NBCU Must Lure Big Crowds — and Small Streamers

Whenever NBCUniversal broadcasts an Olympics, the massive media company is eager to make a big splash. To succeed, however, executives must increasingly sweat the small stuff. Yes, NBC has lined up…

http://variety.com/2018/tv/news/nbc-winter-olympics-viewers-advertising-1202667933/