To Win Olympics, NBCU Must Lure Big Crowds, Single Streamers – Variety

https://pmcvariety.files.wordpress.com/2017/08/pyeongchang-winter-olympics.jpg?w=700&h=393&crop=1

To Win Olympics, NBCU Must Lure Big Crowds — and Small Streamers

Whenever NBCUniversal broadcasts an Olympics, the massive media company is eager to make a big splash. To succeed, however, executives must increasingly sweat the small stuff. Yes, NBC has lined up…

http://variety.com/2018/tv/news/nbc-winter-olympics-viewers-advertising-1202667933/

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