Live TV Viewing Drops as SVOD Services Gain | Broadcasting & Cable
With traditional pay-TV subscribers declining and the number of home subscribing to streaming video-on-demand rising, time spent watching live TV dropped sharply in the second quarter.According to Nielsen’s Second Quarter Audience Report, cord-cutting continues and digital devices and services are becoming more common. Nielsen has been moving to a total audience approach to capture viewing on different platforms and gadgets, as well the eyeballs still watching TV via broadcast and cable.
http://www.broadcastingcable.com/news/currency/live-tv-viewing-drops-svod-services-gain/170138
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