TiVo: Churn High Among Consumers Who Are New to Pay TV | Multichannel

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TiVo: Churn High Among Consumers Who Are New to Pay TV | Multichannel

In a multi-country consumer study, TiVo found that one in four respondents who have had pay TV services for less than 12 months are “extremely likely” to cut or shave the cord within the next six months.That was a big takeaway from an online survey of 8,500 pay TV and OTT subs across seven countries (2,500 in the U.S., and 1,000 each in the U.K., Germany, France, Brazil, Mexico and Colombia).

http://www.multichannel.com/news/content/tivo-churn-high-among-consumers-who-are-new-pay-tv/415213

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