2017 NFL season: Will ratings come back? It’s a $4.2 billion question. – Recode

https://www.recode.net/2017/9/6/16260498/nfl-season-2017-advertising-ads-prices-decreased-viewership?utm_medium=email&utm_campaign=9717&utm_content=9717+CID_d70b1c20441844e94bc4a74d3d51a3cf&utm_source=cm_email&utm_term=It%20doesnt%20matter%20if%20NFL%20ratings%20are%20dropping%20%20advertisers%20cant%20get%20enough

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