Having an unrealistic expectation of rapid subscriber growth is among the most common mistakes that subscription VOD (SVOD) providers make, according to a new Ooyala whitepaper. Because of all “the hype around online video, it’s easy to understand why” SVOD service providers expect huge success immediately after launching a service, the company said. But that’s … Continue reading Ooyala: SVOD Providers Have Unrealistic Subscriber Expectations →
http://www.mesalliance.org/2017/08/24/ooyala-svod-providers-unrealistic-subscriber-expectations/
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