Apple and Hollywood studios could be heading for a big game of chicken against theater chains

Apple and Hollywood studios could be heading for a big game of chicken against theater chains

For years, Hollywood studios have wanted to offer earlier access to new movies at home, only to get shot down by theater chains. Now, at least a couple of studios are reportedly looking to play hardball. Warner Bros. and Universal Pictures are among several studios talking with Apple and Comcast about selling early movie rentals for $30 …

https://www.fastcompany.com/40455766/apple-and-hollywood-studios-could-be-heading-for-a-big-game-of-chicken-against-theater-chains