Study: Most Virtual MVPD Subs Pleased With Value | Multichannel

Study: Most Virtual MVPD Subs Pleased With Value | Multichannel

Though the segement of consumers who subscribe to a virtual MVPD service is still relatively small, most of them are pleased with the value those services provide, according to a study from The Diffusion Group.TDG’s survey of 2,000 U.S. adult broadband users found that less than 5% of that group subscribe to a service such as Sling TV or DirecTV Now, but 86% that do say they are pleased with the value provided by those offerings.

http://www.multichannel.com/news/content/study-most-virtual-mvpd-subs-are-pleased-value/414639