Facing pressure from clients, Nielsen says it is changing how it measures television ratings – LA Times

Facing pressure from clients, Nielsen says it is changing how it measures television ratings

It has been the industry’s leading authority for years. Now Nielsen’s is facing heavy pressure to change how it measures ratings for television shows.

http://www.latimes.com/business/hollywood/la-fi-ct-nielsen-ratings-tca-20170805-story.html