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Starz Ramps Up OTT, On-Demand Content | Multichannel

Starz Ramps Up OTT, On-Demand Content | Multichannel

Starz is aggressively bulking up its OTT and on-demand content for families and multicultural viewers with the addition of kids-themed and Spanish-language programming.The Starz app — which allows the premium network’s subscribers to watch Starz content on mobile or TV-connected devices through an authentication process or purchase Starz for $8.99 per month — has more than doubled its programming offerings to 5,500 original series and acquired titles since launching in spring 2016, Jeff Hirsch…

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