Analyst Warns of Possible Recession in TV Ad Market | Multichannel
After a weak first quarter in which traditional media ad spending fell 2%, analyst Michael Nathanson is raising concern about a possible ad recession.Nathanson said that based on weak rating trends and modest volume in the scatter market, he’s lowering his projection for 2017 total TV ad revenue growth to -4% from -3.5%.Related: TV’s Wild New Frontier [subscription required]
http://www.multichannel.com/news/content/analyst-warns-possible-recession-tv-ad-market/413290
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