How the Trendiest Grilled Cheese Venture Got Burnt – Backchannel

How the Trendiest Grilled Cheese Venture Got Burnt – Backchannel

The Melt had cash, technology, and some of Silicon Valley’s finest minds — yet it failed to disrupt the humble sandwich.

https://backchannel.com/how-the-trendiest-grilled-cheese-venture-got-burnt-aa627b0c7ae1