Why TV’s Upfront May Not Be Doomed 05/17/2017

Why TV’s Upfront May Not Be Doomed

What’s the role of the television upfronts? I know the old answer was to convince advertisers where they should spend their money over the coming year, by teasing them with first-look views of the new programs that will garner the attention of the masses. In today’s world, this seems far less necessary.

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