
AT&T’s pending launch of virtual MVPD service DirecTV Now will not have major competitive implications to Comcast because of the “highly targeted” nature of the IP-based platform, the MSO’s video chief said.

AT&T’s pending launch of virtual MVPD service DirecTV Now will not have major competitive implications to Comcast because of the “highly targeted” nature of the IP-based platform, the MSO’s video chief said.