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Hulu: The Role of OTT in a Cross Platform Video Campaign | MediaVillage

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Hulu: The Role of OTT in a Cross Platform Video Campaign

Hulu has partnered with Kantar Millward Brown to pave the way for ad effectiveness measurement that includes OTT delivery.

https://www.mediavillage.com/article/hulu-the-role-of-ott-in-a-cross-platform-video-campaign/?utm_campaign=nl-weekly&utm_medium=email&utm_source=Top+5+Stories+of+the+Week+from+MediaVillage.com

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