Universal Music Group Kicks Off VR App For Live Concerts With Avenged Sevenfold
The music industry is beginning to embrace virtual reality. Universal Music Group (UMG) is launching a new mobile VR app called VRTGO that will allow 3D/360-degree live-streaming performances by artists. Multi-platinum rock band Avenged Sevenfold will help kick off the launch with a live performance on Oct. 27 that will be streamed on the VRTGO platform using VR technology from VRLIVE and in cooperation with Capitol Records, the band’s label. VRTGO is free on iOS and Android devices.
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