Why TV Can’t Close The Upfront: GroupM Resists Big Rate Hikes
TV can’t seem to wrap it’s annual “upfront,” when it vies to get hold of billions of dollars in advertising. In mid-June, NBCUniversal Chief Executive Steve Burke told a gro…
http://variety.com/2016/tv/news/2016-tv-upfront-nbcuniversal-groupm-advertising-1201815378/
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