Milestone Marker: SVOD and DVR Penetration Are Now On Par With One Another

Milestone Marker: SVOD and DVR Penetration Are Now On Par With One Another

Much has been talked about with the growing business of SVOD these days. So knowing how consumers are adopting, interacting and using platforms and devices is paramount for the industry in order for players in this space to efficiently operate.

http://www.nielsen.com/us/en/insights/news/2016/milestone-marker-svod-and-dvr-penetration-on-par-with-one-another.html