Above Avalon: Apple’s Plan to Own the Entire Music Industry

Apple’s Plan to Own the Entire Music Industry

Apple’s ambition in music continues to be misunderstood. Most of the focus remains on the battle between Apple Music and Spotify for paid music streaming subscribers. However, the much more interesting development relates to Apple’s desire to grab music mind share. Apple is aiming to leverage its strong balance sheet to control the music narrative, and in the process, remove all of the oxygen from the music streaming industry. Music Is in Apple’s DNA Music not only served as inspiratio…

http://www.aboveavalon.com/notes/2016/7/12/apples-plan-to-own-the-entire-music-industry