NPR president Jarl Mohn is betting on smart, addictive podcasts to hook millennials

Will podcasting kill the radio star? National Public Radio President and Chief Executive Jarl Mohn doesn’t think so. The recent ranking from measurement service Podtrac shows that 7.5 million people are listening to NPR’s podcasts each month, making it the most popular supplier of the audio-on-demand programs created for digital devices. But NPR’s listening on traditional terrestrial radio has been trending up as well, with an overall gain of 16% for its signature news magazine programs “Morni…

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