PwC: Media Companies Must “Innovate and Reimagine the Industry” – WORLD SCREEN

PwC: Media Companies Must “Innovate and Reimagine the Industry” – WORLD SCREEN

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.

http://worldscreen.com/pwc-outlook-media-companies-must-innovate-and-reimagine-the-industry/