Test Audiences Can Make or Break New TV Series – WSJ

Test Audiences Can Make or Break New TV Series

The testing of new TV shows, known as pilots, is a crucial part of the process of deciding which ones networks “pick up” or toss. The pressure to find new hits is intensifying in an industry racked by fragmented viewership and competition from digital media.

http://www.wsj.com/articles/test-audiences-can-make-or-break-new-tv-series-1463244543