Michael Wolff on Who’ll Win and Lose in Digital Media’s Mindless Rush to Video – Hollywood Reporter

Michael Wolff on Who’ll Win and Lose in Digital Media’s Mindless Rush to Video

"We want to do TV, but we want to do it in a different way," BuzzFeed’s Jonah Peretti has said, but sinking ad rates force desperate web outlets to chase television dollars with no strategy: "We don’t know what will work … but we know how to find out."

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