Columbia House of Horrors: How Not to Run a Subscription Business | Re/code

Columbia House of Horrors: How Not to Run a Subscription Business

Companies like Fabletics and Adore Me have recently come under fire for poor management of their subscription businesses, based on the “negative option” model pioneered by Columbia Hous…

http://recode.net/2016/04/07/columbia-house-of-horrors-how-not-to-run-a-subscription-business/