‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake – Digiday

‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake – Digiday

Advertisers are in trouble if they are just targeting millennials.

http://digiday.com/brands/advertisers-cool-millennial-talk/